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The domain tomcoffeyssoftwater.com has the following on the web page, "Visit us on Facebook! Better water begins with better expertise." We observed that the website also said " Innovative technology and a genuine commitment to customer satisfaction has set Tom Coffeys Soft Water apart from all other water specialists." It also stated " Our family-owned company stands on integrity and putting our clients needs as our top priority. Youll find our warranty is the best! About Kinetico Water Systems. Our engineers put their very best thinking into developing innovations to remove nearly everything from water that isnt water." The header had kinetico water softeners as the highest ranking keyword. This keyword was followed by reverse osmosis, water analysis jackson michigan, and water softeners jackson michigan which isn't as urgent as kinetico water softeners. The other words the site used was reverse osmosis jackson michigan. soft water jackson michigan is also included but will not be seen by search engines.